Introduction to Digital Marketing

What is Digital Marketing? Scope of Digital Marketing Requirement of Digital Marketing Latest Trends in Digital Marketing Digital Marketing for Working Professionals Digital Marketing for Small, Medium, and Large Businesses Job opportunities in Digital Marketing

Graphic Designing Using Canva

Basic Navigation Templates Text and Typography Images and Elements Color Palette Backgrounds and Layers Shapes and Lines Brand Kit Collaboration Exporting and Sharing Advanced Features Tips and Tricks Design Basics Creating Presentations Social Media Graphics Poster and Flyer Design Logo Design Print Materials Animation Photo Editing

Web Designing Using WordPress

What is Website? What is Domain Name Types of Domains Domain name suggestions Premium Domains Register a Domain Name Web Hosting Concepts Domain/Hosting Business Types of Websites Popular CMS What is WordPress Benefits of using WP WordPress Installation Admin Interface Basics Default Settings in WP Types of Themes Theme Settings and Customization Managing Themes Content management in WP Categories, Tags and Posts Pages and Sub Pages Custom Content Types Adding a menu to the website Plugins and Widgets Using Plugins in Site Adding widgets to the website The Best Plugins in WP Practical WordPress Project Example

Concepts Of Search Engine

Introduction to Keyword Research Types of Keywords Keyword Research Methodology Business Analysis Product/Services Categorization Google Keyword Planner Tool In-depth Analysis with Keyword Planner Other Keyword Tools Competition Analysis Manual Competition Analysis Paid Competition Analysis tools SEM RUSH MOZ Tools Additional Chrome Extensions Finalizing the Keywords List

Keyword Research & Tools

Introduction to Keyword Research Types of Keywords Keyword Research Methodology Business Analysis Product/Services Categorization Google Keyword Planner Tool In-depth Analysis with Keyword Planner Other Keyword Tools Competition Analysis Manual Competition Analysis Paid Competition Analysis tools SEM RUSH MOZ Tools Additional Chrome Extensions Finalizing the Keywords List

Onpage SEO Optimization

Introduction to On page On page Analysis Methodology Fundamental On-page Factors Domain name in SEO Importance of HTTPS URL Optimization Title Tag Optimization Meta Tags Optimization Content Optimization Heading optimization Internal Links Image Optimization Social Signals & Footer

Off Page SEO Optimization

Introduction to Off page (Link Building) Link Building Guidelines Types of Backlinks • Link Analysis Tools Directory Submissions Local Business Submission Classified Posting Q & A Backlinks Blogging & Blog Comments Guest Blogging Press Release Document Sharing Other Advanced Strategies

Technical SEO & Core Web Vitals

Website Speed Optimization Speed Analysis Tools Sitemaps Generation Robots.txt File URL Redirecting Techniques Canonical Links Rich Snippets New Updates in On page. Google Search Console What is Search Console Features of Search Console Site Verification Process Location Targetting Search Performance Tool Link Analysis Tool Manual Actions Sitemaps Tool Fetch as Google Tool Crawl Errors Analysis The Latest updates in Search Console

Local SEO Optimization

What is Local SEO? Importance of Local SEO Submission to Google My Business Optimizing the GMB Profile Local SEO Ranking Signals Local SEO Negative Signals Citations and Local Submissions Google My Business Analytics

Ranking Factors & Updates

Algorithm Recovery Process Types of Penalties Manual Actions Apply for Reconsideration Algorithm Update Recovery Method Compare the Before/After date Panda recovery process Penguin recovery process Mobile friendly update How to use DisAvow Tool Reports Analysis Google Analytics Reports Search Console Reports Website Position Analysis Website Monthly Reports Backlinks Reports Paid Tools for monitoring

Free Platform To Work On Google

What Is Blog Creating Blogs Updating Blogs Monitization Of Blogs What Is Google Sites Creation Of Google Sites Updating Google Sites Getting Traffic For Sites

Google Ads / Pay Per Click

Introduction to Paid Advertising Google Ads Account setup Interface Tour and Billing Settings Account Structure PPC Campaign Settings Ad Group setup Keyword Match Types Keyword Research Tools Ad Formats & Guidelines Ad Extensions Understanding Ad Auction What is Quality Score Factors to improve Quality Score Actual CPC Calculation Types of CPC’s Bidding strategies What is Conversion? Implementing conversion tracking Calculating ROI What is DSA ? Create a DSA Campaign? Segments and Filters Search Terms and Ad Auctions Customization Tools Generating Reports Google Ads Express What is Ads Express (Smart Campaign) Benefits of Smart Campaign Creating Campaign for Local Results Bidding & Budgets Setup Ad Creation Reports

What is Display Advertising How Display Ads Works Creating a Display Campaign Bidding Strategies Targeting Option in Display Network Exclusion options Ad Formats and Sizes Conversion Tracking Display campaign reporting

What is Remarketing? Benefits of Remarketing Strategy Types of Remarketing Audience Building Remarketing List Building Custom Audience List Creating Remarketing Campaign Remarketing Ads Design Dynamic Ads Remarketing Lists for Search Ads (RLSA)

What is Shopping Campaign Google Merchant Center account Creating Business Store Types of Product Feeds Product Feed Properties Dynamic Product Feeds Creating a Shopping Campaign Defining Product Groups Monitoring Campaign Reports of Shopping Campaign

State of Mobile Usage Benefits of Mobile Marketing Mobile Marketing Goals App Creation Strategy App Optimization Service (AOS) Universal App Campaign Call Only Campaign Conversion Tracking Reporting in Mobile Ads

Google Account Access Access Levels My Client Centre (MCC) Google Ads Editor Export / Import Details Shared Library Features

Importance of Video Marketing Types of YouTube Ads Location Targeting Bidding Strategies Automatic Targeting Adgroups Setup Targeting Options in Video Ads Types of Ad Formats Ads Cost Options Measuring the Results of Campaign Conversion Tracking

Introduction To Bings Ads

Introduction to Bing Ads Creating Bing Ads Account Bing Ads Campaign Exporting the Campaigns Generating Reports Bing Ads Certification

Social Media Marketing

Introduction to SMM What is Social Media? Benefits of using SMM Social Media Statistics Goals of Social Media Marketing Facebook Marketing Types of Facebook Account Personal Account Setup Facebook business page setup Types of Business pages Cover Photo/Video Design Page Settings & Options How to Increase Facebook Likes Facebook Content Strategy Types of Posts and Statistics

Facebook Advertising What is Facebook Ads Types of Objectives Popular Ads Campaigns Defining Target Audience Types of Targeting Bidding & Budget Settings Types of Ads Designing FB Ads Setup of Facebook Pixel Conversion Tracking Pixel Remarketing Strategy Reports & Analytics

Twitter Marketing What is Twitter? Benefits of Twitter How brands use Twitter Customizing the profile Profile Photo & Header Image Types of Tweets Content strategy for Twitter How to increase Followers Post your First Tweet Analysis of Big Brands What is HashTag? Hashtags and its uses How to use Trending #Tags Tools for Twitter marketing Twitter Analytics

Twitter Ads Setup Twitter Ads Account Types of Campaign Create your Campaign Followers Campaign Traffic & Conversion Campaign Targeting Options • Bidding & Budget Twitter Ad Format Image Ads • Video Ads Twitter Cards Conversion Tracking Measuring Results (KPI’s) Remarketing Strategy Targetting Remarketing Audience

What is Video Marketing Statistics of Video Marketing Creating Channel in YouTube Customizing the YouTube Channel Types of Video Formats Create video marketing strategy Upload the First Video Video Optimizing Tips Video Settings Cards, End Screens & Sub Titles How to use Playlists YouTube Creator Studio Features of Creator Studio YouTube Analytics Increasing Subscribers Understanding copyrights and spam

LinkedIn Marketing What is LinkedIn? Benefits of LinkedIn Network Create a LinkedIn profile Optimizing the profile Skills and Endorsements Creating new connections Posting content in profile LinkedIn Groups Finding Jobs on Linkedin Creating company page Customization of page Posting on LinkedIn Page

Why LinkedIn Ads Types of Campaigns Creating a Campaign Bidding & Budget Target Audience Settings Types of Ads Leads Generation Campaign Conversion Tracking Creating a Remarketing Campaign LinkedIn Ad Reports

What is Instagram Instagram statistics How Brands use Instagram Creating Instagram Account Types of Instagram Accounts Linking Instagram with Facebook Tour of Instagram App What works in Instagram Types of Content (Posts & Stories) Post Designing Tools Stories & Highlights Importance of Hashtags How to use Hashtags Popular Tools for Instagram Engagement Metrics Instagram Analytics Instagram Ads Types of Campaign Creating your Campaign Measuring Results

Slide Share Marketing

What is Slideshare? Benefits of Slideshare Create Slideshare Account Optimizing the Profile Top Slideshare Profiles Document Creation Strategy Types of Documents Creating Documents Optimizing Document Embedding Documents in Website Engagement Metrics Slideshare Analytics

What is Pinterest? Pinterest Statistics How brands use Pinterest Creating a Pinterest Account Types of Accounts Customizing the Profile Pinterest Strategy Boards on Pinterest How to manage boards Pins and Links Generating Engagements How to use InfoGraphics Integrating Pinterest in Site Engagement Metrics for Pins Pinterest Analytics Advertising options on Pinterest

Quora Marketing What is Quora? Quora Statistics Benefits of Quora Marketing Top Quora Users & Brands Creating Quora Account (Personal/Company) Optimizing the Quora Profile Following Topics & Users Understanding the Quora Policies How to Answer the Questions Engaging with Users How to Increase Followers Quora KPI’s Quora Stats Tool

Creating Quora Ads Account Types of Campaigns Types of Audience Targetting Bidding & Budget Settings Types of Ad Formats Implementing Conversion Tracking Remarketing Integration Types of Remarketing Audience Creating a Remarketing Campaign Measuring Results of Campaign

What is Email Marketing? Importance of Email Marketing Popular Email Marketing Software’s Email Marketing Goals Introduction to Mail Chimp MailChimp pricing structure Account setup and settings Email marketing strategy Creating a Subscriber List Integration of Forms in Site Import subscribers in list Types of Email marketing campaigns Email Marketing Campaign What is Newsletter Design a Newsletter Analysing Reports of Campaign

What is Inbound Marketing? Why use inbound marketing Know your Target audience (Buyer Persona) Analysis Stages of Inbound Marketing Types of Content How to generate Ideas. Content Marketing Strategy Lead Generation Technique Landing Page Designing How to Close Customer Customer Delight Stage HubSpot Certification

Introduction to Analytics Implementing Analytics Code Setup of Conversion Tracking Code Types of Reports Audience Reports Acquisition Reports Behaviour Reports Conversions Reports Google Tag Manager

Reputation Management Tech

What is RMT ? Why we need RMT Examples of RMT Areas to analyse in RMT • Search Engines • Blogs & Websites • Review Sites • Complaint sites • Social Media Search Engine RMT Strategy Autosuggestion & Related Searches Search Engine Results Image Search Results Blogs & Websites RMT Solutions for external websites Complaint Sites RMT Managing Reviews Popular Review Sources How to get Positive Reviews How to respond to Negative Reviews How to handle Fake Reviews How to Manage Social Media RMT Popular networks for RMT Common RMT Issues How to handle the issues Action Plan for RMT Project Tools for RMT

Make Money - Google Adsense

What is Google AdSense How is Works? Top AdSense Earners [Global / India] AdSense Guidelines Finding the Niche Important Factors for AdSense Success Types of AdSense Account Applying for New Account Create you first Ad Ad Formats and Sizes Bidding Models Best Practices for Ads Integrating Ads in Site Blocking Sites & Categories Reports Analysis AdSense Optimization Tips

What is Remarketing? Benefits of Remarketing Strategy Types of Remarketing Audience Building Remarketing List Building Custom Audience List Creating Remarketing Campaign Remarketing Ads Design Dynamic Ads Remarketing Lists for Search Ads (RLSA)

What is YouTube Monetization? What is YPP? Eligibility Criteria for YPP Most Popular Niches in YouTube Top YouTube Channels How to Select Niche Types of Video Content Guidelines for YouTube Publishers How to apply for Adsense Checking Advertising Revenue in YouTube Reports in Google AdSense Optimizing for YouTube Revenue

What is Affiliate Marketing? How Affiliate marketing works Types of Affiliate Networks Top Affiliate Marketing networks Affiliate marketing payment models How to Find Profitable Niche Develop your Affiliate Website/App/Property Apply for Affiliate Marketing network Amazon Affiliate Network Integrating Amazon Products How to promote Affiliate Products Measuring Results on Affiliate sites

What is Freelancing? How does freelancing works ? Offline Freelancing Business Registering Company Initial Business Guidelines Documentation & Quotes How to manage clients Online Freelancing networks Create a Profile in Fiverr.com Optimizing your Profile Create your Gig Types of Gigs Optimizing the Gigs How to Price your Gigs How to bid on projects How to handle the clients Project management tools Asking for reviews from clients

What is Digital Marketing?

Digital Marketing is the process of promoting products and services using online platforms such as Google, Facebook, Instagram, YouTube, LinkedIn, and email marketing. It includes SEO, Google Ads, Social Media Marketing, Content Marketing, and more.

Is the Digital Marketing course suitable for beginners?

Yes. The course starts with digital marketing fundamentals and gradually covers advanced concepts, making it ideal for beginners with no previous experience.

Do you provide practical training?

Yes. Every student works on live projects, real business campaigns, assignments, and case studies to gain hands-on industry experience.

Will I receive certifications after completing the course?

Yes. Students receive Digital Marketing course completion certificates, and the academy also prepares learners for industry-recognized certifications.

Does Onclick Digital Marketing Academy provide internship opportunities?

Yes. Students receive internship opportunities that help them gain practical experience and build a professional portfolio before entering the job market.

Is placement assistance available?

Yes. Onclick Digital Marketing Academy provides placement assistance, resume preparation, LinkedIn profile optimization, mock interviews, and career guidance to help students secure digital marketing jobs.