General Digital Marketing Questions

1. What is Digital Marketing?

Digital marketing is the use of online channels to promote products or services, including search engines, social media, websites, and paid ads.

2. What are the major types of digital marketing?

• SEO (Search Engine Optimization)
• SEM (Search Engine Marketing)
• SMM (Social Media Marketing)
• Content Marketing
• Mobile Marketing
• Affiliate Marketing
• Influencer Marketing

3. What is the difference between Digital Marketing and Traditional Marketing?

Digital marketing uses online platforms for promotion, while traditional marketing relies on offline mediums like TV, radio, and print.

4. What is a sales funnel in digital marketing?

A sales funnel represents the customer journey, consisting of awareness, interest, decision, and action.

5. What is a Call-to-Action (CTA)?

A CTA is a prompt that guides users to take an action such as “Buy Now” or “Sign Up.”

6. What is bounce rate?

Bounce rate is the percentage of visitors who leave a website without visiting another page.

7. What is meant by conversion rate?

It’s the percentage of visitors who complete a desired action like signing up or making a purchase.

8. What is remarketing?

Remarketing targets users who have previously interacted with your website or app through ads.

SEO (Search Engine Optimization)

9. What is SEO?

SEO is the process of optimizing a website to improve its rankings on search engines for relevant keywords.

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10. What is the difference between On-page and Off-page SEO?

• On-page SEO: Optimization done on the website (content, meta tags).
• Off-page SEO: Activities outside the website (backlink building, social signals).

11. What is a backlink?

A backlink is a link from one website to another. It helps increase domain authority and search engine ranking.

12. What is keyword research?

The process of finding relevant search terms that users enter into search engines.

13. Name a few popular SEO tools.

• Google Search Console
• SEMrush
• Ahrefs
• Ubersuggest
• Screaming Frog

14. What is a sitemap?

A sitemap is a file that lists all the pages of a website to help search engines crawl them.

15. What is robots.txt?

A text file that instructs search engines which pages or sections of a website should not be crawled.

16. What is canonical tag?

A canonical tag prevents duplicate content issues by telling search engines which version of a page is the master copy.

Google Ads (PPC) Interview Questions

17. What is Google Ads?

Google Ads is Google’s online advertising platform that allows advertisers to create paid ads to appear on search results, YouTube, and partner websites.

18. What is PPC?

PPC (Pay-Per-Click) is a model where advertisers pay only when someone clicks on their ad.

19. What are the types of Google Ads campaigns?

• Search Ads
• Display Ads
• Video Ads (YouTube)
• Shopping Ads
• App Promotion Ads

20. What is Quality Score in Google Ads?

A score based on ad relevance, landing page experience, and expected CTR. It impacts the cost and ranking of your ad.

21. What is Ad Rank?

Ad Rank = CPC bid × Quality Score × Ad extensions impact. It determines your ad position.

22. What are negative keywords?

Keywords for which you do not want your ads to show. They help avoid irrelevant clicks.

23. What is CTR?

Click-Through Rate (CTR) = (Clicks / Impressions) × 100. It shows how often people click on your ad.

24. What is CPC and CPM?

• CPC (Cost Per Click): Amount paid per click
• CPM (Cost Per Thousand Impressions): Amount paid per 1,000 views

25. How does the bidding system work in Google Ads?

Advertisers set a maximum bid. Google combines this with Quality Score to determine Ad Rank and placement.

26. What are Ad Extensions?

Additional info like phone number, location, site links shown with your ad to increase visibility.

Social Media Marketing (SMM)

27. What is Social Media Marketing?

Using platforms like Facebook, Instagram, LinkedIn, and Twitter to promote products, build brand awareness, and connect with audiences.

28. What are some popular SMM tools?

• Hootsuite
• Buffer
• Sprout Social
• Meta Business Suite

29. What is the best time to post on social media?

It depends on the platform and audience, but generally during mid-week mornings or early evenings.

30. What are Facebook Ads?

Paid advertisements that appear on Facebook and Instagram, managed through Meta Ads Manager.

31. What is engagement rate?

Engagement rate = (Likes + Comments + Shares) / Total followers × 100. It measures how actively users interact with your content.

32. What are Instagram Insights?

A built-in analytics tool that provides data on follower demographics, content performance, and engagement.

Content Marketing & Strategy

33. What is Content Marketing?

A strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience.

34. What are different types of content?

• Blog posts
• Infographics
• Videos
• Ebooks
• Case Studies
• Memes

35. What is content repurposing?

Reusing one piece of content in multiple formats—for example, turning a blog into a video or carousel.

36. What is user-generated content (UGC)?

Content created by users or customers, often used by brands to build trust and community.

Analytics & Measurement

37. What is Google Analytics?

A tool that helps track and report website traffic and user behavior.

38. What are key metrics in digital marketing?

• Traffic
• Bounce Rate
• CTR
• Conversion Rate
• ROI (Return on Investment)

39. What is A/B Testing?

A method to compare two versions of content or ads to see which performs better.