SEO Interview Questions 2025

Great! Here are SEO Interview Questions with Answers (2025 Edition) in English

What is SEO, and why is it important?

SEO (Search Engine Optimization) is the process of optimizing a website to increase its visibility on search engines like Google. It helps drive organic (non-paid) traffic, improve website ranking, and enhance user experience.

  • On-page SEO

  • Off-page SEO

  • Technical SEO

  • Local SEO

  • Mobile SEO

  • On-page SEO involves optimizing elements within your website like content, meta tags, and internal links.

  • Off-page SEO involves external factors like backlinks, social signals, and brand mentions.

A backlink is a link from one website to another. High-quality backlinks help improve your site’s authority and search engine rankings.

Meta tags provide information about a webpage to search engines. Key ones include:

  • Meta Tittle Page title that appears in search results.

  • Meta Description  Summary of the page content.

A sitemap is a file (usually XML) that lists all the pages of a website. It helps search engines crawl the site more efficiently.

  • Google Search Console

  • Google Analytics

  • SEMrush

  • Ahrefs

  • Moz

  • Yoast SEO (for WordPress)

Anchor text is the clickable text in a hyperlink. It should be relevant to the linked page to help with SEO.

Google indexes and ranks the mobile version of your website first. Ensuring a fast, mobile-friendly design is critical for SEO.

  • Crawling: Search bots visit and read your site.

  • Indexing: Pages are stored in Google’s database.

  • Ranking: Pages are ordered based on relevance and authority.

Long-tail keywords are specific, low-competition phrases. They attract targeted traffic and often have higher conversion rates.

  • Guest posting

  • Digital PR and outreach

  • Creating link-worthy content (infographics, guides)

  • Broken link building
    Focus on quality over quantity.

An SEO-friendly URL is short, descriptive, and includes keywords. It avoids special characters and unnecessary numbers .

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