What is Display Advertising How Display Ads Works Creating a Display Campaign Bidding Strategies Targeting Option in Display Network Exclusion options Ad Formats and Sizes Conversion Tracking Display campaign reporting

What is Remarketing? Benefits of Remarketing Strategy Types of Remarketing Audience Building Remarketing List Building Custom Audience List Creating Remarketing Campaign Remarketing Ads Design Dynamic Ads Remarketing Lists for Search Ads (RLSA)

What is Shopping Campaign Google Merchant Center account Creating Business Store Types of Product Feeds Product Feed Properties Dynamic Product Feeds Creating a Shopping Campaign Defining Product Groups Monitoring Campaign Reports of Shopping Campaign

State of Mobile Usage Benefits of Mobile Marketing Mobile Marketing Goals App Creation Strategy App Optimization Service (AOS) Universal App Campaign Call Only Campaign Conversion Tracking Reporting in Mobile Ads

Google Account Access Access Levels My Client Centre (MCC) Google Ads Editor Export / Import Details Shared Library Features

Importance of Video Marketing Types of YouTube Ads Location Targeting Bidding Strategies Automatic Targeting Adgroups Setup Targeting Options in Video Ads Types of Ad Formats Ads Cost Options Measuring the Results of Campaign Conversion Tracking

Facebook Advertising What is Facebook Ads Types of Objectives Popular Ads Campaigns Defining Target Audience Types of Targeting Bidding & Budget Settings Types of Ads Designing FB Ads Setup of Facebook Pixel Conversion Tracking Pixel Remarketing Strategy Reports & Analytics

Twitter Marketing What is Twitter? Benefits of Twitter How brands use Twitter Customizing the profile Profile Photo & Header Image Types of Tweets Content strategy for Twitter How to increase Followers Post your First Tweet Analysis of Big Brands What is HashTag? Hashtags and its uses How to use Trending #Tags Tools for Twitter marketing Twitter Analytics

Twitter Ads Setup Twitter Ads Account Types of Campaign Create your Campaign Followers Campaign Traffic & Conversion Campaign Targeting Options • Bidding & Budget Twitter Ad Format Image Ads • Video Ads Twitter Cards Conversion Tracking Measuring Results (KPI’s) Remarketing Strategy Targetting Remarketing Audience

What is Video Marketing Statistics of Video Marketing Creating Channel in YouTube Customizing the YouTube Channel Types of Video Formats Create video marketing strategy Upload the First Video Video Optimizing Tips Video Settings Cards, End Screens & Sub Titles How to use Playlists YouTube Creator Studio Features of Creator Studio YouTube Analytics Increasing Subscribers Understanding copyrights and spam

LinkedIn Marketing What is LinkedIn? Benefits of LinkedIn Network Create a LinkedIn profile Optimizing the profile Skills and Endorsements Creating new connections Posting content in profile LinkedIn Groups Finding Jobs on Linkedin Creating company page Customization of page Posting on LinkedIn Page

Why LinkedIn Ads Types of Campaigns Creating a Campaign Bidding & Budget Target Audience Settings Types of Ads Leads Generation Campaign Conversion Tracking Creating a Remarketing Campaign LinkedIn Ad Reports

What is Instagram Instagram statistics How Brands use Instagram Creating Instagram Account Types of Instagram Accounts Linking Instagram with Facebook Tour of Instagram App What works in Instagram Types of Content (Posts & Stories) Post Designing Tools Stories & Highlights Importance of Hashtags How to use Hashtags Popular Tools for Instagram Engagement Metrics Instagram Analytics Instagram Ads Types of Campaign Creating your Campaign Measuring Results

What is Pinterest? Pinterest Statistics How brands use Pinterest Creating a Pinterest Account Types of Accounts Customizing the Profile Pinterest Strategy Boards on Pinterest How to manage boards Pins and Links Generating Engagements How to use InfoGraphics Integrating Pinterest in Site Engagement Metrics for Pins Pinterest Analytics Advertising options on Pinterest

Quora Marketing What is Quora? Quora Statistics Benefits of Quora Marketing Top Quora Users & Brands Creating Quora Account (Personal/Company) Optimizing the Quora Profile Following Topics & Users Understanding the Quora Policies How to Answer the Questions Engaging with Users How to Increase Followers Quora KPI’s Quora Stats Tool

Creating Quora Ads Account Types of Campaigns Types of Audience Targetting Bidding & Budget Settings Types of Ad Formats Implementing Conversion Tracking Remarketing Integration Types of Remarketing Audience Creating a Remarketing Campaign Measuring Results of Campaign

What is Email Marketing? Importance of Email Marketing Popular Email Marketing Software’s Email Marketing Goals Introduction to Mail Chimp MailChimp pricing structure Account setup and settings Email marketing strategy Creating a Subscriber List Integration of Forms in Site Import subscribers in list Types of Email marketing campaigns Email Marketing Campaign What is Newsletter Design a Newsletter Analysing Reports of Campaign

What is Inbound Marketing? Why use inbound marketing Know your Target audience (Buyer Persona) Analysis Stages of Inbound Marketing Types of Content How to generate Ideas. Content Marketing Strategy Lead Generation Technique Landing Page Designing How to Close Customer Customer Delight Stage HubSpot Certification

Introduction to Analytics Implementing Analytics Code Setup of Conversion Tracking Code Types of Reports Audience Reports Acquisition Reports Behaviour Reports Conversions Reports Google Tag Manager

What is Remarketing? Benefits of Remarketing Strategy Types of Remarketing Audience Building Remarketing List Building Custom Audience List Creating Remarketing Campaign Remarketing Ads Design Dynamic Ads Remarketing Lists for Search Ads (RLSA)

What is YouTube Monetization? What is YPP? Eligibility Criteria for YPP Most Popular Niches in YouTube Top YouTube Channels How to Select Niche Types of Video Content Guidelines for YouTube Publishers How to apply for Adsense Checking Advertising Revenue in YouTube Reports in Google AdSense Optimizing for YouTube Revenue

What is Affiliate Marketing? How Affiliate marketing works Types of Affiliate Networks Top Affiliate Marketing networks Affiliate marketing payment models How to Find Profitable Niche Develop your Affiliate Website/App/Property Apply for Affiliate Marketing network Amazon Affiliate Network Integrating Amazon Products How to promote Affiliate Products Measuring Results on Affiliate sites

What is Freelancing? How does freelancing works ? Offline Freelancing Business Registering Company Initial Business Guidelines Documentation & Quotes How to manage clients Online Freelancing networks Create a Profile in Fiverr.com Optimizing your Profile Create your Gig Types of Gigs Optimizing the Gigs How to Price your Gigs How to bid on projects How to handle the clients Project management tools Asking for reviews from clients

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Introduction to Digital Marketing

What is Digital Marketing?
Scope of Digital Marketing
Requirement of Digital Marketing
Latest Trends in Digital Marketing
Digital Marketing for Working Professionals
Digital Marketing for Small, Medium, and Large Businesses
Job opportunities in Digital Marketing

Graphic Desinging Using Canva

Basic Navigation
Templates
Text and Typography
Images and Elements
Color Palette
Backgrounds and Layers
Shapes and Lines
Brand Kit
Collaboration
Exporting and Sharing
Advanced Features
Tips and Tricks
Design Basics
Creating Presentations
Social Media Graphics
Poster and Flyer Design
Logo Design
Print Materials
Animation
Photo Editing

Web Designing Using WordPress

What is Website?
What is Domain Name
Types of Domains
Domain name suggestions
Premium Domains
Register a Domain Name
Web Hosting Concepts
Domain/Hosting Business
Types of Websites
Popular CMS
What is WordPress
Benefits of using WP
WordPress Installation
Admin Interface Basics
Default Settings in WP
Types of Themes
Theme Settings and Customization
Managing Themes
Content management in WP
Categories, Tags and Posts
Pages and Sub Pages
Custom Content Types
Adding a menu to the website
Plugins and Widgets
Using Plugins in Site
Adding widgets to the website
The Best Plugins in WP
Practical WordPress Project Example

Concepts Of Search Engine

Introduction to Keyword Research
Types of Keywords
Keyword Research Methodology
Business Analysis
Product/Services Categorization
Google Keyword Planner Tool
In-depth Analysis with Keyword Planner
Other Keyword Tools
Competition Analysis
Manual Competition Analysis
Paid Competition Analysis tools
SEM RUSH
MOZ Tools
Additional Chrome Extensions
Finalizing the Keywords List

Keyword Research & Tools

Introduction to Keyword Research
Types of Keywords
Keyword Research Methodology
Business Analysis
Product/Services Categorization
Google Keyword Planner Tool
In-depth Analysis with Keyword Planner
Other Keyword Tools
Competition Analysis
Manual Competition Analysis
Paid Competition Analysis tools
SEM RUSH
MOZ Tools
Additional Chrome Extensions
Finalizing the Keywords List

Onpage SEO Optimization

Introduction to On page
On page Analysis Methodology
Fundamental On-page Factors
Domain name in SEO
Importance of HTTPS
URL Optimization
Title Tag Optimization
Meta Tags Optimization
Content Optimization
Heading optimization
Internal Links
Image Optimization
Social Signals & Footer

Off Page SEO Optimization

Introduction to Off page (Link Building)
Link Building Guidelines
Types of Backlinks • Link Analysis Tools
Directory Submissions
Local Business Submission
Classified Posting
Q & A Backlinks
Blogging & Blog Comments
Guest Blogging
Press Release
Document Sharing
Other Advanced Strategies

Technical SEO & Core Web Vitals

Website Speed Optimization
Speed Analysis Tools
Sitemaps Generation
Robots.txt File
URL Redirecting Techniques
Canonical Links
Rich Snippets
New Updates in On page.
Google Search Console
What is Search Console
Features of Search Console
Site Verification Process
Location Targetting
Search Performance Tool
Link Analysis Tool
Manual Actions
Sitemaps Tool
Fetch as Google Tool
Crawl Errors Analysis
The Latest updates in Search Console

Local SEO Optimization

What is Local SEO?
Importance of Local SEO
Submission to Google My Business
Optimizing the GMB Profile
Local SEO Ranking Signals
Local SEO Negative Signals
Citations and Local Submissions
Google My Business Analytics

Ranking Factors & Updates

Algorithm Recovery Process
Types of Penalties
Manual Actions
Apply for Reconsideration
Algorithm Update Recovery Method
Compare the Before/After date
Panda recovery process
Penguin recovery process
Mobile friendly update
How to use DisAvow Tool
Reports Analysis
Google Analytics Reports
Search Console Reports
Website Position Analysis
Website Monthly Reports
Backlinks Reports
Paid Tools for monitoring

Free Platform To Work On Google

What Is Blog
Creating Blogs
Updating Blogs
Monitization Of Blogs
What Is Google Sites
Creation Of Google Sites
Updating Google Sites
Getting Traffic For Sites

Google Ads / Pay Per Click

Introduction to Paid Advertising
Google Ads Account setup
Interface Tour and Billing Settings
Account Structure
PPC Campaign Settings
Ad Group setup
Keyword Match Types
Keyword Research Tools
Ad Formats & Guidelines
Ad Extensions
Understanding Ad Auction
What is Quality Score
Factors to improve Quality Score
Actual CPC Calculation
Types of CPC’s
Bidding strategies
What is Conversion?
Implementing conversion tracking
Calculating ROI
What is DSA ?
Create a DSA Campaign?
Segments and Filters
Search Terms and Ad Auctions
Customization Tools
Generating Reports
Google Ads Express
What is Ads Express (Smart Campaign)
Benefits of Smart Campaign
Creating Campaign for Local Results
Bidding & Budgets Setup
Ad Creation
Reports

Display Ads

What is Display Advertising
How Display Ads Works
Creating a Display Campaign
Bidding Strategies
Targeting Option in Display Network
Exclusion options
Ad Formats and Sizes
Conversion Tracking
Display campaign reporting

Re Marketing Concept

What is Remarketing?
Benefits of Remarketing Strategy
Types of Remarketing Audience
Building Remarketing List
Building Custom Audience List
Creating Remarketing Campaign
Remarketing Ads Design
Dynamic Ads
Remarketing Lists for Search Ads (RLSA)

Google Shoping Ads

What is Shopping Campaign
Google Merchant Center account
Creating Business Store
Types of Product Feeds
Product Feed Properties
Dynamic Product Feeds
Creating a Shopping Campaign
Defining Product Groups
Monitoring Campaign
Reports of Shopping Campaign

Mobile Ads Campaign

State of Mobile Usage
Benefits of Mobile Marketing
Mobile Marketing Goals
App Creation Strategy
App Optimization Service (AOS)
Universal App Campaign
Call Only Campaign
Conversion Tracking
Reporting in Mobile Ads

Advanced Features

Google Account Access
Access Levels
My Client Centre (MCC)
Google Ads Editor
Export / Import Details
Shared Library Features

Youtube Marketing

Importance of Video Marketing
Types of YouTube Ads
Location Targeting
Bidding Strategies
Automatic Targeting
Adgroups Setup
Targeting Options in Video Ads
Types of Ad Formats
Ads Cost Options
Measuring the Results of Campaign
Conversion Tracking

Introduction To Bings Ads

Introduction to Bing Ads
Creating Bing Ads Account
Bing Ads Campaign
Exporting the Campaigns
Generating Reports
Bing Ads Certification

Social Media Marketing

Introduction to SMM
What is Social Media?
Benefits of using SMM
Social Media Statistics
Goals of Social Media Marketing
Facebook Marketing
Types of Facebook Account
Personal Account Setup
Facebook business page setup
Types of Business pages
Cover Photo/Video Design
Page Settings & Options
How to Increase Facebook Likes
Facebook Content Strategy
Types of Posts and Statistics

Facebook Ads

Facebook Advertising
What is Facebook Ads
Types of Objectives
Popular Ads Campaigns
Defining Target Audience
Types of Targeting
Bidding & Budget Settings
Types of Ads
Designing FB Ads
Setup of Facebook Pixel
Conversion Tracking Pixel
Remarketing Strategy
Reports & Analytics

Twitter Marketing

Twitter Marketing
What is Twitter?
Benefits of Twitter
How brands use Twitter
Customizing the profile
Profile Photo & Header Image
Types of Tweets
Content strategy for Twitter
How to increase Followers
Post your First Tweet
Analysis of Big Brands
What is HashTag?
Hashtags and its uses
How to use Trending #Tags
Tools for Twitter marketing
Twitter Analytics

Twitter Ads

Twitter Ads
Setup Twitter Ads Account
Types of Campaign
Create your Campaign
Followers Campaign
Traffic & Conversion Campaign
Targeting Options • Bidding & Budget
Twitter Ad Format
Image Ads • Video Ads
Twitter Cards
Conversion Tracking
Measuring Results (KPI’s)
Remarketing Strategy
Targetting Remarketing Audience

Youtube Optimization

What is Video Marketing
Statistics of Video Marketing
Creating Channel in YouTube
Customizing the YouTube Channel
Types of Video Formats
Create video marketing strategy
Upload the First Video
Video Optimizing Tips
Video Settings
Cards, End Screens & Sub Titles
How to use Playlists
YouTube Creator Studio
Features of Creator Studio
YouTube Analytics
Increasing Subscribers
Understanding copyrights and spam

Linkedin Marketing

LinkedIn Marketing
What is LinkedIn?
Benefits of LinkedIn Network
Create a LinkedIn profile
Optimizing the profile
Skills and Endorsements
Creating new connections
Posting content in profile
LinkedIn Groups
Finding Jobs on Linkedin
Creating company page
Customization of page
Posting on LinkedIn Page

Linkedin Ads

Why LinkedIn Ads
Types of Campaigns
Creating a Campaign
Bidding & Budget
Target Audience Settings
Types of Ads
Leads Generation Campaign
Conversion Tracking
Creating a Remarketing Campaign
LinkedIn Ad Reports

Instagram Marketing

What is Instagram
Instagram statistics
How Brands use Instagram
Creating Instagram Account
Types of Instagram Accounts
Linking Instagram with Facebook
Tour of Instagram App
What works in Instagram
Types of Content (Posts & Stories)
Post Designing Tools
Stories & Highlights
Importance of Hashtags
How to use Hashtags
Popular Tools for Instagram
Engagement Metrics
Instagram Analytics
Instagram Ads
Types of Campaign
Creating your Campaign
Measuring Results

Slide Share Marketing

What is Slideshare?
Benefits of Slideshare
Create Slideshare Account
Optimizing the Profile
Top Slideshare Profiles
Document Creation Strategy
Types of Documents
Creating Documents
Optimizing Document
Embedding Documents in Website
Engagement Metrics
Slideshare Analytics

Pinterest Marketing

What is Pinterest?
Pinterest Statistics
How brands use Pinterest
Creating a Pinterest Account
Types of Accounts
Customizing the Profile
Pinterest Strategy
Boards on Pinterest
How to manage boards
Pins and Links
Generating Engagements
How to use InfoGraphics
Integrating Pinterest in Site
Engagement Metrics for Pins
Pinterest Analytics
Advertising options on Pinterest

Quora Marketing

Quora Marketing
What is Quora?
Quora Statistics
Benefits of Quora Marketing
Top Quora Users & Brands
Creating Quora Account (Personal/Company)
Optimizing the Quora Profile
Following Topics & Users
Understanding the Quora Policies
How to Answer the Questions
Engaging with Users
How to Increase Followers
Quora KPI’s
Quora Stats Tool

Quora Ads

Creating Quora Ads Account
Types of Campaigns
Types of Audience Targetting
Bidding & Budget Settings
Types of Ad Formats
Implementing Conversion Tracking
Remarketing Integration
Types of Remarketing Audience
Creating a Remarketing Campaign
Measuring Results of Campaign

Email Marketing

What is Email Marketing?
Importance of Email Marketing
Popular Email Marketing Software’s
Email Marketing Goals
Introduction to Mail Chimp
MailChimp pricing structure
Account setup and settings
Email marketing strategy
Creating a Subscriber List
Integration of Forms in Site
Import subscribers in list
Types of Email marketing campaigns
Email Marketing Campaign
What is Newsletter
Design a Newsletter
Analysing Reports of Campaign

Inbound Marketing

What is Inbound Marketing?
Why use inbound marketing
Know your Target audience (Buyer Persona) Analysis
Stages of Inbound Marketing
Types of Content
How to generate Ideas.
Content Marketing Strategy
Lead Generation Technique
Landing Page Designing
How to Close Customer
Customer Delight Stage
HubSpot Certification

Google Analytics GA4

Introduction to Analytics
Implementing Analytics Code
Setup of Conversion Tracking Code
Types of Reports
Audience Reports
Acquisition Reports
Behaviour Reports
Conversions Reports
Google Tag Manager

Reputation Management Tech

What is RMT ?
Why we need RMT
Examples of RMT
Areas to analyse in RMT
• Search Engines
• Blogs & Websites
• Review Sites
• Complaint sites
• Social Media
Search Engine RMT Strategy
Autosuggestion & Related Searches
Search Engine Results
Image Search Results
Blogs & Websites RMT
Solutions for external websites
Complaint Sites RMT
Managing Reviews
Popular Review Sources
How to get Positive Reviews
How to respond to Negative Reviews
How to handle Fake Reviews
How to Manage Social Media RMT
Popular networks for RMT
Common RMT Issues
How to handle the issues
Action Plan for RMT Project
Tools for RMT

Make Money - Google Adsense

What is Google AdSense
How is Works?
Top AdSense Earners [Global / India]
AdSense Guidelines
Finding the Niche
Important Factors for AdSense Success
Types of AdSense Account
Applying for New Account
Create you first Ad
Ad Formats and Sizes
Bidding Models
Best Practices for Ads
Integrating Ads in Site
Blocking Sites & Categories
Reports Analysis
AdSense Optimization Tips

Re Marketing Concept

What is Remarketing?
Benefits of Remarketing Strategy
Types of Remarketing Audience
Building Remarketing List
Building Custom Audience List
Creating Remarketing Campaign
Remarketing Ads Design
Dynamic Ads
Remarketing Lists for Search Ads (RLSA)

Affiliate Marketing

What is Affiliate Marketing?
How Affiliate marketing works
Types of Affiliate Networks
Top Affiliate Marketing networks
Affiliate marketing payment models
How to Find Profitable Niche
Develop your Affiliate Website/App/Property
Apply for Affiliate Marketing network
Amazon Affiliate Network
Integrating Amazon Products
How to promote Affiliate Products
Measuring Results on Affiliate sites

Freelancing

What is Freelancing?
How does freelancing works ?
Offline Freelancing Business
Registering Company
Initial Business Guidelines
Documentation & Quotes
How to manage clients
Online Freelancing networks
Create a Profile in Fiverr.com
Optimizing your Profile
Create your Gig
Types of Gigs
Optimizing the Gigs
How to Price your Gigs
How to bid on projects
How to handle the clients
Project management tools
Asking for reviews from clients

Checkout Our Testimonial

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REALTIME EXPERIENCED FACULTY.... TRAINING BY EXPERTS AND GUIDING HOW TO DO DIGITAL MARKETING VERY NEAT EXPLAINATION

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